Business needs finance. That is a fundamental fact of life. Many businesses need to regularly seek external financial assistance for one reason or another. That’s as true for the SME as it is the vast multi-nationals. Just where businesses searching for funding find success, depends largely upon their status and the reason they need a […]
Is an ICO the right fundraising route for your business?
Unless you’ve been hiding under a rock, you’ve probably heard about cryptocurrencies. The meteoric (and overinflated) rise of Bitcoin has firmly planted the disruptive technology in the minds of everyday consumers. And as a result, many companies looking to raise money for their business have probably asked themselves whether they should be running an ‘Initial […]
How is the nightclub industry responding to the threat from social media?
Online games, Netflix, home cinema, and the seemingly endless supply of mobile apps have made it incredibly easy to connect with others and to be entertained at home. Hundreds of millions are being spent on research by giant corporations whose aim is to get more of your attention. Sadly, the losers are nightclubs and bars. […]
Is your hotel or B&B getting bad reviews? If they’re WiFi related here’s what to do.
The modern traveller expects to be connected to the internet wherever they are staying. Scroll though reviews on TripAdvisor, Expedia, Trivago etc. and you’ll see that reviews frequently mention WiFi – especially if it is poor or expensive. Whether travelling for business or leisure, people expect a quality Internet connection. Unfortunately, too many hotels and […]
How to turn your brand idea into a successful product
Many of us have ideas for creating new brand. In my case I dreamed about starting a health food or beverage brand. This is a growth market and one which has rapidly changing trends. Here are my tips for getting started from my experience of a successful launch. Getting your idea into shape Define your […]
How insurers need to adapt to changing consumer attitudes and the sharing economy
With car ownership numbers falling and peer-to-peer lending becoming increasingly popular, there is little doubt that the sharing economy is only set to grow. With cars in London idle for an average of 23 hours a day, the solution is to ‘unlock’ the wealth of cars that are parked for almost the entirety of the day. […]
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