If you are running a hotel, there is no excuse for not being aware of the increasing importance customers put on green credentials. Almost a decade ago a TripAdvisor survey warned that two-thirds of travellers take environmental issues into account when choosing hotels, transportation and meals. [1] Since then, pleas for the planet from the likes of David Attenborough and Geta Thunberg have likely only increased the number of hotel customers making bookings based on green considerations.  

Climate change policies and legislative changes, including the recent green claim code announcement, make now the perfect time to switch to sustainable products and services. Making the switch to environmentally friendly products and operations often leads to both short- and long-term savings, reduces waste, engages your guests, and boosts efficiency. For example, climate NGO Wrap found that hotels saved $7 for every $1 invested in reducing food waste and 70% had recouped their investment within just one year. [2]

Here are a few easy swaps to make a difference in your business and join the sustainability movement:

The Low Flow Toilet Retrofit

Add a toilet tank bag to existing toilets to save up to 11.4 litres of water after each flush!

Toilets can use up to 14 litres of water per flush wasting valuable freshwater resources and raising your water bill. [3]

While dual flush toilets are rising in popularity, they are often costly, are used incorrectly, are poorly made, and take a long-time to install on a large scale. [4]

Toilet tank bags are an inexpensive retrofitting option that is quick to install and very effective in reducing water consumption in hotel rooms and throughout the facility. Savings can be realized in the short-term and as climate change threatens freshwater accessibility—raising the cost of water—this is a great solution to help use the water we have more thoughtfully.

Towel Transition

Switch from white towels to dark towels for a longer life cycle, better sourcing options, and fewer harsh chemicals entering the environment.

Whether your towels are hired or bought outright, the transition to dark towels will make a huge difference for the environment and your bottom-line. The textile industry is one of the most highly polluting, generating a fifth of the world’s industrial water pollution. [5]

Dark coloured towels are better for the environment since they can be made from post-consumer recycled materials, reclaimed textiles, and scraps, and do not require bleaching, whereas white towels often require virgin resources and bleach to ensure a white finish, and then require large quantities of chemicals to maintain their colour.

QR Coded Menus

Swap traditional printed room service and restaurant menus for QR codes to save resources, reduce waste, and reduce costs.

When the pandemic flipped the world on its head, printed menus quickly went out of fashion. Print menus require resources for paper, ink, lamination, and binding, and often need to be reprinted if they are damaged, updated with new menu items, or simply out of style. Additionally, in the wake of the pandemic, regular sanitization is also needed for those menus to be used between guests.

These unnecessary steps take resources from the environment and contribute to waste at every level from production to maintenance – all for a product that has a short life cycle. Swapping physical room service menus in exchange for easy to scan and use QR codes will help your hotel save money. It will reduce the need for menu reprints and sanitisation while increasing hotel website traffic as guests scan a link to look at your menu.

Eco-Friendly Cleaning Products

Reduce waste and environmental toxins while saving money and improving indoor air quality by swapping outdated, toxic cleaning products for natural, eco-friendly professional cleaning solutions.

Commercial and professional cleaning products are filled with toxic chemicals that are costly (financially and environmentally) to produce, harmful to use, and detrimental when washed back into the environment. These products often contain allergens that cause long-term health issues, and many cleaning products negatively impact the guest experience as they worsen air quality. They also hurt the environment and biodiversity when run-off spreads to local ecosystems, particularly water systems, which are then destabilised by the introduction of harmful chemicals like triclosan, phosphates, phthalates, and more. [6]

By using eco-friendly products, run-off from your facility will have low to no toxic chemicals since they are made from natural, biodegradable ingredients with few allergens. Many come in biodegradable packaging making end of life disposal easier too. [7] [8]

Green cleaning products can also be made out of products already found in your hotel. This saves money and allows your hotel to advertise that some cleaning products are made in a closed loop life cycle. For example, using citrus peels and vinegar from an on-site kitchen to make a natural all-purpose cleaner.

Many eco-certified cleaning companies offer professional-grade, eco-friendly cleaning products that can be bought in bulk – allowing additional savings on cost and packaging.

Shower Product Dispensers

Swap out expensive, wasteful, single-use shower products in guest rooms for refillable dispensers containing environmentally friendly, cruelty-free products.

Individually packaged shower products like mini shampoo, conditioner, and body wash that must be replaced after each guest can become very wasteful and costly. This is especially a problem if a guest only uses a little bit of the product and then throws it out. Another issue is that many eco-friendly vendors will not sell in a single-use size due to the waste associated with the excess plastic packaging, which takes years to degrade, harms ecosystems and fills ever diminishing landfills. Switching to shower product dispensers allows guests to take what they need and avoid waste while remaining sanitary. This easy swap also allows you to have more options when choosing products to include in your hotel, including eco-friendly, cruelty-free, locally made natural shower products available at a lower cost in bulk.

Summary

By choosing these few, simple swaps you can make a genuine difference to your guests, your bottom line and to the future of the planet. Many suppliers are already stocking kinder options, whether it is for cleaning, personal care, towels or bed linen. And sites like Beyond Bamboo have specific sections for the hospitality sector to help buyers access certified products they can trust.

But remember, for these changes to be most effective, you need to make sure that potential customers know that you are doing your bit. Be sure to tell your staff and guests about the planet-friendly changes you have made. This information becomes a talking point and a reason for guests to tell others about their experiences.

ABOUT THE AUTHOR

Divya Vaghela is from Beyond Bamboo, a global community of sustainable products, services and suppliers working as a collective to restore and rejuvenate the planet. With a consumer marketplace, a B2B supplier portal, a knowledge hub and a team of passionate people dedicated to triple bottom line reporting, Beyond Bamboo aims to help us all do well by doing good.

Web: www.beyondbamboo.online

Twitter: https://twitter.com/beyondbambooRT

Facebook: https://www.facebook.com/beyondbamboo.online/

Instagram: https://www.instagram.com/beyondbambooglobal/

LinkedIn: https://www.linkedin.com/company/beyond-bamboo-global/

[1] https://www.forbes.com/sites/andrewbender/2013/04/22/survey-two-thirds-of-travelers-want-green-hotels-heres-how-to-book-them/?sh=774b8e32e2fa

[2] https://wrap.org.uk/resources/business-case-reducing-food-loss-and-waste/hotels

[3] https://www.thegreenage.co.uk/tech/water-saving-toilet/

[4] https://www.cbc.ca/radio/asithappens/as-it-happens-the-wednesday-edition-1.5744950/dual-flush-toilets-are-wasting-more-water-than-they-save-says-u-k-water-utility-1.5743509

[5] https://www.nrdc.org/issues/encourage-textile-manufacturers-reduce-pollution#:~:text=Textile%20mills%20generate%20one%2Dfifth,by%20burning%20coal%20for%20energy

[6] https://www.aspenclean.com/blogs/sustainable-living/the-environmental-dangers-of-using-cleaning-products

[7] https://puracy.com/blogs/lifestyle/reasons-to-use-natural-cleaning-products

[8] https://www.thespruce.com/reasons-to-start-green-cleaning-today-1706950

Many businesses grow effectively for a number of years; they achieve this as they have a solid offering, they are delivering some proactive engagement with their market, they work hard, and they close sales.

Inevitably at some point the growth slows down. The practices and processes internally within the business reach their saturation point. They cannot achieve any more sales without doing things differently and all the small changes they make stop yielding results.

At this point the organic growth that the business is capable of has stopped delivering what the business needs.  It’s time to think about something new and if you are not inspired by growth through merger or acquisition you need a new idea to generate dynamic growth.

Dynamic growth is about constant change.  It’s about stimulating different results by taking new action, and it’s what needs to happen when you reach a profit plateau.

Choosing to be dynamic about your approach to business may be the thing that propels your business to a genuinely transformational level of growth. But where do you start?

Over the last 10 years I have been working on defining the characteristics of highly successful businesses to understand how they harness growth.

When you are thinking about what you need to do to build a dynamic approach to business growth there are three key areas to focus on.   These three ‘pillars’ will allow you to make the changes to your organisation necessary to burst through the plateaux.

The First Pillar:  Your Customer Journey

The experience that your customer has when they work with your business is everything. 

You have a responsibility to shape a journey that not only educates your customer on the value of your offering, but also ensures that they experience your business as credible and professional.

Really robust businesses, that exceed their own growth expectations, have very diverse and well-planned customer journeys; they consider carefully the stages through which their customers travel and the impact that that has on their decision-making journey.  As well as a highly tuned customer experience they have internal processes that create productivity and efficiency.

When understanding the challenges of a plateau to business growth the first place to look is in the detail of the customer sales process. A well planned and diverse customer journey that is implemented effectively internally will absolutely maximise the conversion rate and revenue generation. 

Dynamic businesses will be thinking today about specifically what experience their customer has when dealing with their business and will be asking questions about how to enhance the quality and content of that journey.  Really high quality sales process methodology will allow your business to draw in more customers and make more revenue and ultimately generate more profit.

For change:  Put time into interrogating the experience that customers have when working with you.  What are the stages that they move through? Is the way that you and your team interact with your clients well defined and diverse?  Is their experience one of consistently high quality?  Unless the journey your customers undertake is smooth and effective your business will be losing money.

The Second Pillar:  Your Customer Communication

In simple terms, one of the most powerful tools your business has is the communication that it uses to reach out to its customers.  What we say and how we say it has a huge impact on how much money we make.

The customer communications pillar within your business deals with every communication that your customer is exposed to and looks at how it impacts their decision-making.  As the range of channels increases and we have ever more marketing and sales communications to explore, a smart business will look closely at its communications pillar. 

Whether it be the business cards you handout at face-to-face meetings, the software you use to generate proposal, or the quality of the telephone calls that your sales team are making to your customers, a really strong communication pillar embraces multiple channels and creates high quality guidelines around how these channels should be used.

It is not simply a case of using email, it is a case of crafting an email that has a powerful impact within the sales communications pillar. Never take your eye off the content, structure, tone and delivery of every sales and marketing activity that comes out of your business. The message here is that if your communications to your customers are not of the highest possible standards, you will not be achieving the highest possible results.

For change: Make sure that you evaluate your customer communications.  Go back to basics. Look at all your communications and check them for quality. Setup clear communications guidelines and make sure that your entire team is across them and implementing them.

The Third Pillar:   Your People Management

The management area of your business refers to the processes and practises that your organisation uses to ensure that your customer journey is implemented to the highest possible standard.

Management is not simply about the leadership that your team receives. It is about the practises that your business embraces to drive the right outcomes.  Within the area of management, you need to look at the structure of your organisation to ensure you have the right number of resources and that each person is working in the right fit in the right role.  In truly powerful businesses, every resource in the organisation is lined up behind the customer journey in order that it can be delivered to the highest possible standards. 

Once you’re clear that the people in your team are right, you then need to be thinking about how those people communicate with one another internally.  Think about how you train and develop those resources to ensure they have the highest possible skill set; understand how performance is managed in an organisation to ensure that everyone is driving towards the right goals and achieving the right targets.  All of these areas of your organisation come together to form the management culture that is shaping your business.  

If you are focused on ensuring that your people are in an environment where they can perform to their maximum you will achieve better results. So, really dynamic businesses are asking; is my workforce well trained, well recruited and well developed? If the answer to any of those questions is no, it’ll have a negative impact on the amount of money you’re generating.

For change: Review all the members of your team. Are they the right fit? Are they where they can best perform and let their skills truly shine? Is additional training required? Are they all aligned with the vision for the business?

Any business that wants to grow and move past a profit plateau, needs to be dynamic. And being dynamic means taking control of the destiny of your business.

As a business owner or leader having the tools to drive constant growth in your organisation is one of the most powerful skills you can develop.

If you want to beat the fear of a revenue flat line look at the areas above and honestly interrogate how dynamic you are being.

ABOUT THE AUTHOR

Karen Dunne-Squire is founder of Elation Experts, which is on a mission to empower SME’s by giving them the knowledge and skills to increase revenue, build powerful sales opportunities and create committed, loyal teams that are motivated to drive change. Karen is a sought-after keynote speaker and creator of The Growth Framework, an award-winning methodology, applying ‘Big Business Corporate Insights’ to SMEs in a way that makes practical sense for them. 

www.elation-experts.co.uk

www.linkedin.com/in/kdselation

Your business determines the person that you are and the life that you live. Yet, for so many of us, the organisation in which we work is our enemy, not our friend.

Every day, I work with business owners who are frustrated, resentful and overworked – I have been that business owner myself. These executives are never the most profitable, the most effective or the most fulfilled in their business. 

I can trace a clear pattern in my business journey; the times when I have been at conflict with my business have, without a doubt, been the hardest. The treadmill of productivity and output becomes draining and makes it easy to lose sight of why you started in the first place. During these periods, I have inevitably found myself less effective, lacking in motivation and surrounded by negativity. I have also been making less money!

In 2015, I made a very specific decision. I was going to build and sustain an environment of total motivation in my business. I was adamant that I would develop a relationship with my business that was functional, happy, mutually beneficial and filled with love. I wanted to run an organisation that I always spoke about kindly and provided an environment of support for everyone within. I aspired to create a business that people were drawn to because of its deeply attractive culture. It would allow me to attract the best staff, win the best clients, align with the best partners, and ensure that I worked with purpose and passion every day. My business was going to be the kid that EVERYONE wanted to hang out with.

Thankfully, I had worked in and with over 400 businesses, and I had a lot of insights to support my approach. Elation Experts – the organisation I have today – is my happy place. I have built this relationship through 3-key principles. 

When taking control of your professional destiny, you need to focus on these three areas. Doing exactly the right amount of the following will ensure that you fall back in love with your business and you create somewhere that everyone else can love too.  

What do you put in?

One of the key drivers of the human condition is our desire to add value. We want, perhaps even need, to know that the impact we have is positive. We want to be recognised. We want to know that our talent is influential. We grow when we contribute, so focus on this every day.  If your business is a place where everyone has a chance to shine and contribute in a meaningful way, you create a powerfully positive environment.

Ask yourself and encourage your team to ask questions like:

• What areas of the business can I improve on today? 
• Where do I have a really positive impact, and how do I ensure I use that influence regularly?
• How can I harness and encourage the strength of others? 

A wonderful business plays to the strengths of every team member. The great communicators lead the meetings, and the fantastic innovators contribute to new ideas. Have you identified the strengths of yourself and your team? Are you making the most of those strengths?

Make sure that you speak with everyone in your team regularly to give them the boost they need. This allows you to have a real impact and witness the tangible results in daily business operations. 

Consider each team member, including yourself, and think about their strengths. Now look at whether that person is doing work that plays to that strength. Are they in a position that allows them to contribute that strength to the business? If they aren’t, then look at how you can change this and help to give them work they will feel is making a positive impact.

Look for ways to feedback to team members how their contribution is making a difference to the business. Everyone likes to understand how they fit in and how what they are doing means something in the bigger picture.  

Purpose is a great motivator. By helping people see the value they add when they are at work, and understand the benefit they are bringing with their skillset, you will automatically motivate them.  As a business owner you must not only ensure that you personally are adding tangible value but also that every person in the team has a chance to shine. 

If you can give and create a sense of purpose in your business, you will thrive. 

What do you get out?  

Growth and development are key measures of human success. For some, this might be hitting a target, or learning a new skill. For someone else, it might be repairing a broken item or creating a new recipe. We measure development in very different ways, but without it, we stagnate.  A business in which all members can realise their potential is one that attracts the best.

The questions for your business and your team are:

• What personal development will make me more powerful? (Training/Coaching/Mentoring)
• How can I stretch my team to ensure that they grow every day?
• How can we create a culture of feedback that means everyone’s potential is realised?

A business that has a culture of personal development, layers learning on even the smallest of tasks. It embeds personal development planning, individual training budgets and plenty of extracurricular opportunities.

Every week, ask your team to report on the three biggest barriers to success, and find a way to develop the team in order to overcome those barriers.

Consistent improvement is highly motivating – for you and your team. If something motivates you, it’s difficult not to fall in love with it. So, make sure your business is motivating everyone involved in it.

Where do you get your energy? 

Running on empty is the quickest way to failure. Often professionals who are not seeing the results they want continue to push harder: a recipe for burnout. Resting is not seen as a productive way of achieving more. But being full of energy creates an environment of success. If you get a sense of joy and balance from your work, you perform far better.

These are the specific questions you need to focus on to ensure you and your team are efficient and enthused:

• What is the best way for you to relax and de-stress?
• How can you make sure your team are recharged daily?
• What signs will tell you that a team member is overworking and underachieving?
• How comfortable do people feel about asking for support? 

Keeping your business full of energy guarantees sustainable output from your team. This requires agile working – allowing your team to work on key tasks when their energy is high, and permitting them to step back and recharge when required.

For my team, taking 15 minutes to meditate at lunchtime or running/walking meetings make a huge impact. If deadlines are heavy, we will stop for a full hour and have a team lunch before addressing the task with full commitment.  

Resting makes us strong, and I recognised that when I started permitting myself to stop, I became much more effective. The same applies to everyone on the team – they need rest, and they perform better for it.

I love my business. I wake up every day knowing that I am going to spend my day doing things I love, that add value, with a team of people who feel the same. I have a purpose, I feel successful, and I know the future is bright. 

ABOUT THE AUTHOR

Karen Dunne-Squire is founder of Elation Experts, which is on a mission to empower SME’s by giving them the knowledge and skills to increase revenue, build powerful sales opportunities and create committed, loyal teams that are motivated to drive change. Karen is a sought-after keynote speaker and creator of The Growth Framework, an award-winning methodology, applying ‘Big Business Corporate Insights’ to SMEs in a way that makes practical sense for them. 

www.elation-experts.co.uk

www.linkedin.com/in/kdselation

There’s no denying that it’s been a long and difficult year. However, with many of us already vaccinated and the outlook  looking positive for a slow release of lockdown, you may be considering getting back to work in your office premises.

For those that run a small or medium sized business (SME), going back after working remotely, with many employees having been furloughed for long periods of time, it will be difficult to reinstate the financial balance straight away. You may have to alternate your employees so that they come into work part time. It may also be necessary to expend monies to ensure safety and sufficient social distancing.

So, is there anything you can do to mitigate the financial burden of your lease?

The answer is, yes! But of course there are no guarantees, as your landlord would have been going through similar circumstances, but a reasonable approach to any negotiation should prove fruitful for both parties.

Understand your lease

The first thing to do is to check your lease to see if there is any adverse clause in there that may prevent you negotiating. For example, a clause stating that ‘there shall be no rent negotiation after one year’ or ‘negotiation on rent will only be acceptable after three years’ etc.

You should also check the length of any ‘notice’ period, e.g. the notice you need to give if you wish to leave. The last thing you want is to start negotiating and threaten to leave in a month and then realise that you are legally bound to give three or six months’ notice, or that there is a clause stating: ‘there will be no break clause in your lease for two years from the date the lease commences, or from the date your lease is renewed’.

By understanding exactly what is in your lease you will find it easier to work with your landlord to find a mutually agreeable solution.

How to negotiate

If your landlord is approachable, then building a rapport with him/her helps you to understand the kind of person s/he is. Trust and honesty is key, and given the unprecedented circumstances, you may be able to come to some agreement in spite of the clauses(s) in the lease.

In any negotiation it’s imortant to understand the other party’s point of view and say so, or say something complimentary. For example, you could start off the negotiations by saying something along the lines of:

‘I know the last year has been difficult for us as I am sure it has been for you too…’ or

‘I really like these premises and I think you do a good job on every level. It ticks all the right boxes for the business..’

Then you could go on by saying..

‘.. but I hope you can understand that in order for both our businesses to get back on our feet and up to full strength, we need to have a reasonable stepped approach to the payment of rent so that we can build up our business again. I would like to retain my lease with you, but I would appreciate a bit of leeway…’

This is the diplomatic approach, rather than demanding a reduction: ‘It’s unfair to expect me to pay the full rental after what’s happened. You should reduce the rent…’

It’s always best to start thinking in terms of what you want to achieve. If your goal is to stay in the premises then you can aim your negotiations in that direction rather than say to yourself, ‘I will only accept this amount of reduction’ or ‘I won’t accept that…’.

Being too acerbic can have a really adverse effect. If you are too forthright, the other party will close ranks and not be willing to give an inch, as this could give the impression of a lack of integrity and being disingenuous. However, being too sweet and accommodating can also have the same effect, but not if it is perceived to be genuine. The right balance must be found.

Both parties need to participate in the communications as it cannot be a one-sided conversation and listening is the most important skill you can have. Everyone knows from social interactions, that bulldozing through a conversation, being opinionated, demanding and manipulative, will induce a reaction of: …’wow, I don’t like this person. I need to get away as quickly as possible – I’ll just go and get another drink…’ We have all been there!

On the other hand, being in the company of someone that is listening to what you have to say, and nodding occasionally, validates what we are saying and is perceived well.

At the end of the day, everyone has a different negotiating style. However, there are a few tips to hopefully get you to your win-win scenario:

1. Understand who you’re dealing with. The more you know your Landlord and the kind of person she/he is, the more you will know how to pitch what you want.
2. Know what you want to achieve.
3. Put yourself in the shoes of the other party and/or say something complimentary.
4. Don’t come on too strong or too sugary sweet. Integrity is the key.
5. Listening is the best skill.

Can a paralegal help?

Once you have reached your goal, then ask a professional paralegal to assist you in drafting an agreement to reflect the negotiation you have reached. Paralegals charge a lot less than solicitors and can perform many of the same tasks, including drafting agreements or changes to your lease.

If negotiations fail or things unfortunately turn unpleasant, then a paralegal may be able to help here too. Sometimes taking the emotion out of the negotiation and letting independent third parties continue the talks, can help bring things back to the real issue of the lease negotiation.

Finally, if all negotiation fails and your landlord will not budge, then legally there is probably very little you can do. If there is a fixed rental period, then you could try again when this ends, or if the lease allows, you can give the required notice and look to relocate to premises with a lease that better suits you.

ABOUT THE AUTHOR

Amanda Hamilton is Chief Executive of the National Association of Licensed Paralegals (NALP), a non-profit Membership Body and the only Paralegal body that is recognised as an awarding organisation by Ofqual (the regulator of qualifications in England). Through its Centres, accredited recognised professional paralegal qualifications are offered for a career as a paralegal professional. 

See: http://www.nationalparalegals.co.uk

Twitter: @NALP_UK

Facebook: https://www.facebook.com/NationalAssocationsofLicensedParalegals/

LinkedIn – https://www.linkedin.com/in/amanda-hamilton-llb-hons-840a6a16/

Given the rise of ecommerce in recent years and the change in consumer trends, here are what I believe consumers value highly today.

The need for convenience

Ecommerce has spoiled consumers for choice, but delivery has always been a sticking point. A product may be slightly cheaper online but once you add delivery charges, the cost can sometimes end up higher. And since the customer can’t touch, feel or try the product before they buy, there is less trust and far more returns.

However, websites like Amazon have spoiled customers with their free next day delivery and companies like ASOS are dominating fashion with their easy returns policy.

While it is very difficult for smaller brands to compete with free next day delivery, it should still be possible to find a middle ground, where shipping costs are kept to a minimum and arrive within a few days of placing an order.

There are now comparison sites for couriers, for example, dramatically reducing delivery costs and opening more online retailers to competitive delivery options.

Local retailers are in the perfect position as they can offer free in-store returns, as well as allowing customers to touch and feel the product before buying. This can increase trust, reassure customers that they can get support or return items, and opens independent retailers to more click and collect options. The challenge for local retailers is getting found.

The cost benefit to consumers

One of the main drivers of ecommerce has been the cost benefit to consumers. Not only do ecommerce products often cost less, but consumers can quickly and easily compare prices across multiple brands and websites to find the best deal. There are even shopping assistant browser extensions to alert users to the best price found online.

But this puts smaller retailers in a difficult position. They may not be able to offer the same price point, yet don’t want to miss out on being listed on an online marketplace, like Amazon.

One way to handle this is to carefully pick where you list your products. Not all online marketplaces are created equal. Amazon, for example, suffers from an influx of overseas retailers offering sub-quality items for much, much less.

Consumer shopping habits are changing, however, with a preference for local goods that both support the local economy and lead to fewer product miles, helping to care for the environment. Finding a marketplace, like DownYourHighStreet, for more local goods means you are being compared to like-for-like products and services, not cheap imported goods.

Another answer is to create your own audience of engaged brand fans using your social channels.

The pull of local

There has been a big trend towards purchasing from local businesses, with Google “near me” searches rising 500% year on year. Buying local supports the local economy, is more traceable, and is often perceived as being higher quality. Truly local retailers also benefit from being able to offer something unique ─ an ever more important quality shoppers are looking for, especially in the Instagram generation.

However, the trend towards local doesn’t excuse local businesses from having an online presence. Customers still want to be able to search, compare and complete purchases online. They’re just happier if the product is local, they can touch and try the product, and they know they can pick it up/return it quickly and easily.

One solution to this competition of needs is the creation of Business Improvement Districts (BIDS), where local businesses get together and chip into the creation of a combined ecommerce presence. For example, on DownYourHighStreet, we have a sub-page for Brighton called Brilliant Brighton.

Local retailers list their shop and products, allowing customers to find and compare products online before coming in-store to complete their purchase. The customer is happy that they’ve got the best product at the best price, while local retailers gain more business for a lower cost than setting up and managing their own web presence.

Going one step further to delight your customers

Something customers miss from in-store experiences is the element of surprise and delight. When in a physical shop, there may be videos, imagery or other instructional material. There may be something fun to do or an experience to be had that is almost entirely missing from the online shopping experience.

These experiences connect people to brands and generate customer loyalty. The good news is, online retailers can benefit from surprising and delighting customers just as physical stores can, perhaps even more so.

Customers typically don’t expect much from a delivery. They want it to come on time and in good condition. That’s about it. So, the bar is pretty low. Going one step further and thinking about how to surprise and delight your customers with their deliveries can supplement in-store experiences and generate that same brand loyalty.

It could be a token such as a small bag of sweets included in the delivery, or a hand-written note thanking the customer for making their purchase. Connecting these experiences with your online presence, via your social media pages, for example, is a great way to capitalise on the feel-good factor and keep the connection going.

Whether you are an in-store or ecommerce only retailer, there are innovative steps you can take to that your customers get what they value most. Start now so you are ready to bring in more customers as we emerge from the pandemic.

ABOUT THE AUTHOR

Daniel Whytock is CEO of DownYourHighStreet.com – a free to join, low commission online marketplace on a mission to create the world’s longest high street by connecting community with commerce and giving the Great British High Street an online presence. DownYourHighStreet.com hosts thousands of products that were previously unavailable online, from100s of independent retailers, allowing sellers to create or integrate their online presence saving them time and the costs traditionally associated with establishing a visible online presence.

www.downyourhighstreet.com

https://www.linkedin.com/company/downyourhighstreet.com/

https://www.instagram.com/downyourhighstreet_/

https://www.facebook.com/downyourhighstreet

Tweets by DownYourHighSt

Perhaps Amazon isn’t breathing down your neck (for now), but whether it’s coping with extra red tape or adapting to changing pandemic restrictions, the chances are there has been, or will be soon, some sort of challenge for your business to deal with. The times they are a-changing, and it can feel more difficult to tap into your internal motivation or mojo. But so much of what we feel is actually a decision.

This isn’t a new idea—you’ll find it in Greek and Roman philosophy—but it has been confirmed by our modern thinkers, with a great deal of the science around positive psychology and happiness having roots in ancient philosophy.

Cognitive Behavioural Therapy (CBT), which is largely drawn from the teaching of Socrates, considers the origin of mental disorder, including a lack of motivation or absence of mojo, to lie not in brain chemistry but in our irrational beliefs. Roman Stoic philosopher Epictetus said, “Men are not disturbed by things, but by their opinions about them.”

What do we do about missing mojo? Micro-moments. They offer a quick, practical way to change our opinions about things and, as a result, change how we feel, the outcome and even our life.

1. Make the right choice

One of the founders of CBT, Albert Ellis created his ABC model which can be a useful guide to regaining control over thoughts and feelings so we can better access our best self.

A is for activating event.

B is our beliefs that interpret that event and construct meaning.

C is the consequence – especially the emotional consequence. 

The next time something happens, or you feel stressed by some news from a client or a change in trading, or some other situation, take a moment to notice what you’ve made it mean. If a valued employee leaves to join a larger company in a more senior position, does that mean you are a bad boss, or does it mean that you a great trainer with an eye for talent? What we make something mean is not the only meaning on offer.

• Decide to be happy

In Michael Singer’s book The Untethered Soul, he asks a really great question. Do you want to be happy? Yes or No? If it’s Yes, then what do you need to change to be happy?

Motivation is tough to access when we are miserable so take a moment to really think about and answer that question. We all know people who seem to be most content when they are miserable, but if you are not one of them, decide to be happy and do what you need to do to make space for happiness. If you do, your motivation will also increase.

There is nothing more powerful than a changed mind.

• Aim for 1%

When we are in a slump or finding it hard to get motivated, the tendency is to pursue an all-or-nothing approach. This strategy is the worst thing we can do. Instead, start small and aim to be a little better tomorrow than you are today.

Take a moment to consider one thing you would like to change and focus on improving that by 1% every day. This approach is much more viable and is much more likely to produce the desired effect.

• What is it NOT?

Take a moment to turn your lack of motivation on its head. Instead of wondering what’s happened or why you suddenly feel so flat and unenthusiastic, go in the other direction. Make a list of the things that DO NOT motivate you.

Sometimes it helps to focus on what we know we don’t want and won’t do as a way to gain clarity about how to regain our mojo. 

• Gratitude Ritual

One of the most powerful mind tricks you can employ is the gratitude ritual. The idea is to start and end your day with three things that you’re grateful for. Do you have a supportive board and/or investor(s)? Is your team understanding about tough decisions you have had to take? Do you have a lead for a new income source? Try to come up with different things rather than the same few each time. And really connect to each gratitude as an emotion. Remember, it’s not happy people who are grateful, but grateful people who are happy.

Things are really challenging for a lot of businesses right now, but we all need to stay motivated and positive. Micro-moment suggestions focus on changing your meaning or choosing a better frame or belief through which to view the circumstances of your business. Making these little changes to your thinking can make a huge difference.

ABOUT THE AUTHOR

Sid Madge is founder of Meee (My Education Employment Enterprise) which draws on the best creativity and thinking from the worlds of branding, psychology, neuroscience, education and sociology, to help people achieve extraordinary lives.

To date, Meee has transformed the lives of over 20,000 people, from leaders of PLC’s and SME’s to parents, teachers, students, carers, the unemployed and prison inmates.

Sid Madge is also author of the ‘Meee in Minute’ series of books which each offer 60 ways to change your life, work-, or family-life in 60 seconds.

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