I was about to close my digital agency two years ago – I’d tried everything to save it, but it simply wasn’t working. I’d had to let six staff go! But we signed a key client right at the last minute and the company was saved. From there, I have built the company up from […]

It’s difficult to remember what drinking beers and spirits was like before the craft drinks revolution. Suffice to say, genuinely tasty beverages that were founded on taste and creativity, rather than global branding and mass-production, were hard to come by back then. But the picture has since changed dramatically; flavour and brand character now abound […]

Brands that are all about health and fitness have a great opportunity to make a contribution and do good in the world.   Given that they can improve profits at the same time why aren’t they taking this path? What steps can brands take so that they both contribute and prosper? Fitness is bigger business now […]

Everyone has read the stories. The company that started in a garden shed and ended up being sold to Google for billions. So many aspiring entrepreneurs and founders share this dream. However, building your start-up with the long-term goal of a trade sale takes a lot of forward planning. So where do you start? I […]