Whether you run a bar, restaurant or any other form of outlet serving drinks, you are probably very keen to manage your costs.
A filtered water system might help you to do so.
For many outlets, the provision of water can be something of a challenge.
That’s because there are many conflicting consumer demands:
- increasing numbers are requesting water either with other drinks or as an accompaniment to food;
- however, if it is plain water, many are reluctant to pay for it or wish to pay only a very modest price;
- yet the same consumers will expect their water to be crystal clear and entirely free of odours. They will also demand that it tastes great as well;
- if all that isn’t complicated enough, those very same consumers might also object to seeing household-brand bottled waters served, for both cost and environmental concerns.
If all those requirements appear to be irreconcilable, think again because a filtered water system might allow you to deliver against all of them.
Why bottled water costs money
The reasons for this might appear obvious, but it’s worth briefly revisiting them.
The producers concerned have to extract the water, process it, package it and then deliver it to you. Many are significant industrial concerns and obviously, require substantial profits to service the demands of their shareholders.
All of this adds cost and potentially controversy when you seek to recover it from your customers.
How filtered water systems work
Economically, these offer a considerable advantage over conventional bottled supplies.
That’s essentially because they take water from the public supply, filter it and deliver it in a form that is at least comparable with bottled brands bought-in. Given you will have eliminated all of the processing and big corporate issues associated with buying water, the immediate cost benefits should be clear.
Filtered water systems can even deliver sparkling water.
Why this gives you freedom of choice
Of course, in-house filtered water systems do indeed involve cost.
The units, whether stylishly chic and sitting above the counter or discreetly hidden away underneath it, will need to be funded some way or another. However, the cost per litre is likely to be substantially lower to you than that associated with buying in supplies.
This gives you the ultimate degree of freedom of choice, as to whether to charge for water separately or offer it free and recover the typically very modest costs through other elements of your pricing. It allows your customers to ask for water without suspiciously needing to consult the price beforehand.
Some establishments choose to offer the water produced by filtered water systems free of charge if flat or for a modest cost if fizzy. These solutions are likely to be extremely well received by most of your customers.
Don’t forget the hidden environmental costs
The environmental impact of plastic bottles and the carbon footprint associated with producing and delivering them is now well known.
It has become an increasingly controversial issue for many potential customers, and filtered water systems offer you the opportunity to display your green credentials by opting out of that cycle.
One way or another, filtered water systems should offer you the opportunity to both save money and enhance your standing with your customers.
Why not find out more sooner rather than later?